Last updated: Oct 15, 2026
Privacy Policy
This Privacy Policy describes how Innovation Standard LLC, a Wyoming limited liability company (“Innovation Standard,” “we,” “us,” or “our”), operating the SendorVR product and brand, collects, uses, shares, and protects information in connection with the SendorVR websites, applications, software, virtual reality experiences, and related services (collectively, the “Services”).
SendorVR is a general wellness, comfort, and entertainment product. The Services are designed to operate without collecting health information, and the in-headset experiences do not require any personal information from the person wearing the headset. By using the Services, you agree to the practices described in this Privacy Policy.
1. Who We Are and Scope
The entity responsible for the Services and the processing described in this Policy is Innovation Standard LLC, 1603 Capitol Avenue, Suite 413-A 7, Cheyenne, Wyoming 82001, United States.
This Policy applies to our websites, our customer and business accounts, and our applications. It does not apply to third-party websites, services, or hardware (such as VR headset platforms), which are governed by their own privacy policies.
If you interact with SendorVR as a patient, donor, resident, or visitor at a clinic or other facility (an “End User”), that facility, not Innovation Standard, is responsible for its own relationship with you, including any information it holds about you and any consents it obtains.
2. We Do Not Want Your Health Information
We designed the Services so that we do not need, and do not ask for, health information about anyone. Specifically:
- In-headset experiences are anonymous to us. A person using a SendorVR experience at a facility does not register with us, log in, or provide us any identity, medical, or health information.
- We do not intentionally collect medical records, diagnoses, treatment details, insurance information, or any other health information about any person.
- We are not a HIPAA “covered entity” or “business associate,” and our Services are not intended to create, receive, maintain, or transmit protected health information (PHI).
- Facilities and account holders are contractually prohibited (see our Terms and Conditions) from submitting health information to us. If we discover that such information has been submitted without a separate signed written agreement, we may delete it without notice.
- We do not intentionally collect biometric identifiers or biometric information (such as eye-tracking templates, face geometry, or fingerprints). Motion and controller data needed to render an experience is processed for operation of the experience and is not used by us to identify anyone.
3. Information We Collect
3.1 Information provided by business customers and website visitors. We collect information that facilities, prospective customers, and visitors choose to give us, such as:
- Business contact information (e.g., name, work email address, phone number, organization, role) provided through demo requests, contact forms, partner deck requests, or account registration
- Your contact preferences and consents, such as your preferred way to be contacted, whether you agreed to receive news and updates, and whether you agreed to be called or texted, including by an AI assistant (see Section 5)
- Account credentials and settings for business/customer accounts
- Payment and billing information for business customers (processed by third-party payment providers; we do not store full card numbers)
- Session feedback that facility staff choose to give after a session (a rating and an optional note), which must not include any information about an End User
- Communications with us, such as support requests, emails, calls, text messages, and feedback
3.2 Partner and affiliate information. If you ask for our partner deck, apply to become a SendorVR partner, or join our affiliate program, we also collect:
- The answers in your partner application, such as your current role, website or professional profile, country and territory, languages, experience, the kinds of organizations you work with, how you plan to sell, your goals, and anything else you choose to tell us
- Activity in your personal partner deck: when you open it, how far you read, whether you play the video, and whether you start or submit the application
- For approved affiliates: your referral code, the organizations you refer, commissions, offer requests, payouts, and the bank account details you give us to receive payouts (e.g., account holder name, IBAN, SWIFT/BIC, account and routing numbers)
3.3 Information collected automatically. When you use our websites or applications, we and our service providers may automatically collect:
- Device and technical information (e.g., browser or app version, operating system, device type, headset model for provisioned devices)
- Usage data (e.g., pages viewed, features used, session duration, aggregate experience usage counts)
- How you found us (e.g., the referring website, search engine, or campaign link that brought you to our site), which we attach to a demo request or partner request you send
- Email engagement (e.g., whether an email we sent was delivered or opened, or a link in it clicked), reported by our email provider
- Log data (e.g., IP address, timestamps, error and crash reports)
- Approximate location (e.g., city/region derived from IP address); we do not collect precise GPS location
3.4 Operational device data. For headsets running our app, we collect device and operational data (e.g., a device identifier, pairing status, when the headset last checked in, software version, error states) to pair headsets with a facility, deliver sessions, and keep devices working. This data relates to the device and the facility, not to any End User's identity.
4. How We Use Information
We use the information described above to:
- Provide, operate, maintain, and support the Services
- Create and manage business and customer accounts
- Process payments and manage subscriptions
- Communicate with customers and prospects, including responding to inquiries and demo requests, and, where you agreed, sending news and updates
- Send partner decks, review partner applications, run the affiliate program, and calculate and pay commissions
- Understand which pages, campaigns, and materials help people find and understand SendorVR
- Improve the performance, reliability, safety, and content of the Services
- Protect against fraud, abuse, security incidents, and policy violations
- Comply with legal obligations and enforce our Terms and agreements
We do not use information to make automated decisions that produce legal or similarly significant effects about individuals, and we do not use information for any medical, diagnostic, or therapeutic purpose. Decisions about partner applications are made by people on our team.
5. Calls, Text Messages, and AI Assistants
5.1 When we call or text you. If you give us your phone number and agree to be contacted by phone or text message (for example on a demo request or a partner deck request), we may call or text you about your request, SendorVR, and, for partners, the partner program. Agreeing is never a condition of buying anything from us. Message and data rates may apply.
5.2 AI assistants. Some calls and messages may be made or assisted by an AI assistant that answers questions about SendorVR and books a time with our team. Only people who have agreed to it receive an AI call. An AI assistant says that it is an AI at the start of a call, and you can ask for a person at any time.
5.3 Recordings and transcripts. Calls with an AI assistant, and some calls with our team, may be recorded and transcribed. We use recordings, transcripts, and call summaries to follow up on your request, keep an accurate record, check quality, and improve how we answer questions. Where the law requires it, we tell you a call is recorded and ask for your consent at the start of the call. The AI and telephony providers that run these calls process the information on our behalf, as service providers.
5.4 Stopping calls and texts. You can withdraw your consent at any time: say so on a call, reply STOP to a text message, or email support@sendorvr.com. We will stop calls and texts within the time the law requires and may send one message confirming that you opted out.
5.5 Other uses of AI. We may use AI tools to help our team write and edit content (such as blog posts and video voice-overs) and to summarize or organize information we already hold. We do not use AI to make decisions about you that produce legal or similarly significant effects, and we do not use End User information with AI tools.
6. How We Share Information
We do not sell personal information, and we do not share personal information for cross-context behavioral advertising. We share information only:
- With service providers who perform services on our behalf under contractual confidentiality and use restrictions, such as hosting, email and customer relationship management (e.g., Brevo), payment processing (e.g., Stripe), analytics and tag management (e.g., Google), security checks (e.g., Google reCAPTCHA), video hosting (e.g., YouTube), and AI voice, telephony, and text messaging providers
- With the partner who referred you, if you are a facility that signed up through a SendorVR partner's link: that partner can see your organization's name and contact email and phone number, your credit balance, the total you have paid, the commissions earned on your payments, how many sessions you run (as counts only), and any offers requested for you; they cannot see your team members, headsets, or individual sessions
- Within a facility's own account, where information about that facility's account is visible to its authorized administrators
- For legal reasons, when we believe in good faith that disclosure is required by law, regulation, legal process, or enforceable governmental request
- For safety and enforcement, to protect the rights, property, or safety of Innovation Standard, our users, or others, and to enforce our Terms
- In business transfers, in connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to this Policy
- With consent, when you direct us to share or otherwise agree
8. Third-Party Services and Hardware
The Services run on, link to, or interoperate with third-party services and hardware, for example VR headset platforms and their system software, which may process data (such as tracking data required for the headset to function) under their own privacy policies. We do not control and are not responsible for the privacy practices of third parties. We encourage you to review their policies.
9. Data Retention
We retain personal information only as long as reasonably necessary to provide the Services, comply with legal, accounting, or reporting obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and purpose; when information is no longer needed, we delete it or de-identify it. For example, we keep partner deck requests and applications while we consider them and for a reasonable period afterwards in case you apply again, and we keep payout and commission records for as long as tax and accounting rules require.
10. Your Rights and Choices
Depending on where you live, you may have rights regarding your personal information, which may include the right to:
- Access the personal information we hold about you and receive a copy
- Correct inaccurate or incomplete information
- Delete your personal information
- Object to or restrict certain processing
- Withdraw consent at any time, where processing is based on consent, including unsubscribing from marketing emails with the link in any email and stopping calls and texts as described in Section 5
- Not be discriminated against for exercising your rights
To exercise any of these rights, contact us at support@sendorvr.com. We will verify your request and respond within the timeframe required by applicable law. If you are in the EEA, Switzerland, or the UK, you may also lodge a complaint with your local supervisory authority. If you are an End User of a facility, requests about information the facility holds should be directed to that facility.
11. Children's Privacy
Our websites and accounts are intended for adults and business users, and are not directed to children under 13. We do not knowingly collect personal information online from children under 13. If you believe a child has provided us personal information, contact us at support@sendorvr.com and we will delete it promptly.
Where a facility chooses to offer an in-headset experience to a minor on its premises, the experience does not ask for or collect any personal information from the child, and the facility is responsible for supervision and for obtaining any required parental or guardian consent.
12. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, or alteration. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.
13. International Data Transfers
We are based in the United States, and information we collect is processed and stored in the United States and may be processed in other countries where our service providers operate. These countries may have data protection laws different from those in your jurisdiction. Where required, we use appropriate safeguards (such as standard contractual clauses) for cross-border transfers.
14. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date above and, for material changes, provide notice through the Services or other reasonable means. Your continued use of the Services after changes take effect constitutes acceptance of the updated Policy.
15. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, contact:
Innovation Standard LLC (SendorVR), Privacy
1603 Capitol Avenue, Suite 413-A 7, Cheyenne, Wyoming 82001, United States
support@sendorvr.com