Privacy Policy

This Privacy Policy describes how Innovation Standard LLC, a Wyoming limited liability company (“Innovation Standard,” “we,” “us,” or “our”), operating the SendorVR product and brand, collects, uses, shares, and protects information in connection with the SendorVR websites, applications, software, virtual reality experiences, and related services (collectively, the “Services”).

SendorVR is a general wellness, comfort, and entertainment product. The Services are designed to operate without collecting health information, and the in-headset experiences do not require any personal information from the person wearing the headset. By using the Services, you agree to the practices described in this Privacy Policy.

1. Who We Are and Scope

The entity responsible for the Services and the processing described in this Policy is Innovation Standard LLC, 1603 Capitol Avenue, Suite 413-A 7, Cheyenne, Wyoming 82001, United States.

This Policy applies to our websites, our customer and business accounts, and our applications. It does not apply to third-party websites, services, or hardware (such as VR headset platforms), which are governed by their own privacy policies.

If you interact with SendorVR as a patient, donor, resident, or visitor at a clinic or other facility (an “End User”), that facility — not Innovation Standard — is responsible for its own relationship with you, including any information it holds about you and any consents it obtains.

2. We Do Not Want Your Health Information

We designed the Services so that we do not need — and do not ask for — health information about anyone. Specifically:

• In-headset experiences are anonymous to us. A person using a SendorVR experience at a facility does not register with us, log in, or provide us any identity, medical, or health information.
• We do not intentionally collect medical records, diagnoses, treatment details, insurance information, or any other health information about any person.
• We are not a HIPAA “covered entity” or “business associate,” and our Services are not intended to create, receive, maintain, or transmit protected health information (PHI).
• Facilities and account holders are contractually prohibited (see our Terms and Conditions) from submitting health information to us. If we discover that such information has been submitted without a separate signed written agreement, we may delete it without notice.
• We do not intentionally collect biometric identifiers or biometric information (such as eye-tracking templates, face geometry, or fingerprints). Motion and controller data needed to render an experience is processed for operation of the experience and is not used by us to identify anyone.

3. Information We Collect

3.1 Information provided by business customers and website visitors. We collect information that facilities, prospective customers, and visitors choose to give us, such as:

• Business contact information (e.g., name, work email address, organization, role) provided through demo requests, contact forms, or account registration
• Account credentials and settings for business/customer accounts
• Payment and billing information for business customers (processed by third-party payment providers; we do not store full card numbers)
• Communications with us, such as support requests, emails, and feedback

3.2 Information collected automatically. When you use our websites or applications, we and our service providers may automatically collect:

• Device and technical information (e.g., browser or app version, operating system, device type, headset model for provisioned devices)
• Usage data (e.g., pages viewed, features used, session duration, aggregate experience usage counts)
• Log data (e.g., IP address, timestamps, error and crash reports)
• Approximate location (e.g., city/region derived from IP address); we do not collect precise GPS location

3.3 Operational device data. For headsets provisioned by us for facilities, we may collect device health and operational data (e.g., battery level, software version, uptime, error states) to keep devices working. This data relates to the device and the facility, not to any End User's identity.

4. How We Use Information

We use the information described above to:

• Provide, operate, maintain, and support the Services
• Create and manage business and customer accounts
• Process payments and manage subscriptions
• Communicate with customers and prospects, including responding to inquiries and demo requests
• Improve the performance, reliability, safety, and content of the Services
• Protect against fraud, abuse, security incidents, and policy violations
• Comply with legal obligations and enforce our Terms and agreements

We do not use information to make automated decisions that produce legal or similarly significant effects about individuals, and we do not use information for any medical, diagnostic, or therapeutic purpose.

5. How We Share Information

We do not sell personal information, and we do not share personal information for cross-context behavioral advertising. We share information only:

• With service providers who perform services on our behalf (e.g., hosting, analytics, email, payment processing) under contractual confidentiality and use restrictions
• Within a facility's own account, where information about that facility's account is visible to its authorized administrators
• For legal reasons, when we believe in good faith that disclosure is required by law, regulation, legal process, or enforceable governmental request
• For safety and enforcement, to protect the rights, property, or safety of Innovation Standard, our users, or others, and to enforce our Terms
• In business transfers, in connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to this Policy
• With consent, when you direct us to share or otherwise agree

6. Cookies and Analytics

Our websites may use cookies and similar technologies that are necessary for the site to function, and — where used — analytics tools to understand aggregate site usage. Where required by law, we request consent before setting non-essential cookies and honor applicable browser signals. You can control cookies through your browser settings; disabling some cookies may affect site functionality.

7. Third-Party Services and Hardware

The Services run on, link to, or interoperate with third-party services and hardware — for example, VR headset platforms and their system software, which may process data (such as tracking data required for the headset to function) under their own privacy policies. We do not control and are not responsible for the privacy practices of third parties. We encourage you to review their policies.

8. Data Retention

We retain personal information only as long as reasonably necessary to provide the Services, comply with legal, accounting, or reporting obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and purpose; when information is no longer needed, we delete it or de-identify it.

9. Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, which may include the right to:

• Access the personal information we hold about you and receive a copy
• Correct inaccurate or incomplete information
• Delete your personal information
• Object to or restrict certain processing
• Withdraw consent at any time, where processing is based on consent
• Not be discriminated against for exercising your rights

To exercise any of these rights, contact us at support@sendorvr.com. We will verify your request and respond within the timeframe required by applicable law. If you are in the EEA, Switzerland, or the UK, you may also lodge a complaint with your local supervisory authority. If you are an End User of a facility, requests about information the facility holds should be directed to that facility.

10. Children's Privacy

Our websites and accounts are intended for adults and business users, and are not directed to children under 13. We do not knowingly collect personal information online from children under 13. If you believe a child has provided us personal information, contact us at support@sendorvr.com and we will delete it promptly.

Where a facility chooses to offer an in-headset experience to a minor on its premises, the experience does not ask for or collect any personal information from the child, and the facility is responsible for supervision and for obtaining any required parental or guardian consent.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, or alteration. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

12. International Data Transfers

We are based in the United States, and information we collect is processed and stored in the United States and may be processed in other countries where our service providers operate. These countries may have data protection laws different from those in your jurisdiction. Where required, we use appropriate safeguards (such as standard contractual clauses) for cross-border transfers.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date above and, for material changes, provide notice through the Services or other reasonable means. Your continued use of the Services after changes take effect constitutes acceptance of the updated Policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, contact:

Innovation Standard LLC (SendorVR) — Privacy

1603 Capitol Avenue, Suite 413-A 7, Cheyenne, Wyoming 82001, United States

support@sendorvr.com